Sam Sparling

Sam Sparling

Sam Sparling

I have worked in the cultural sector for over fifteen years and have extensive experience in strategy development, event production, and targeting diverse and hard to reach audiences. I also compose music, for contemporary dance and ballet, short films and adverts.

I began my career working front of house and in the box office, developing a thorough understanding of ticketing processes, CRM practices and arts administration. In my roles as Audience Engagement Manager at the Royal Opera House, and Head of Programmes at Music For Youth, I became an experienced creative programmer and event manager.

I have delivered various high-profile events, from performance-based initiatives to intensive workshops with a high level of artistic focus, ranging from the site-specific, involving many stakeholders and operational complexities, to in-house cross-departmental productions.

I have been responsible for The Royal Opera House's Schools Matinee Programme, Welcome Performances for families, and the ROH Student Programme. At Music for Youth I managed an annual programme which included youth music performance events across the UK and included a three-night residency at The Royal Albert Hall for the MFY Proms concerts. I have gained a range of skills and experiences through this event management work, many of which are practical in nature; problem solving, multi-tasking, working under pressure, decision making. It has heightened my communication and interpersonal skills, and has made me an accomplished event manager

What can I do for you?

Project and event management
I am a people person with strong communication skills. I am a qualified PRINCE2 project manager, able to scale down and adapt that methodology to fit most project sizes. 

I have an extensive network of contacts in the arts world, from freelance practitioners working in music, dance and design to professional musicians, composers and event/production personnel.

I am available to provide consultancy on CRM practices and audience engagement/development strategy for small arts organisations, managing and delivering events and effective planning and delivery of small to medium sized projects. I am happy plugging in to a discreet arts administration project supporting department resourcing, or providing structured advice and recommendations remotely.

Music Composition
I work collaboratively to create bespoke pieces of music, from 30 second stings to fully-developed electronic pieces for various mediums. Contact me for more details.